The way we choose to do business has a wide-reaching impact, far beyond the limited success or failure of our own ventures. It is my belief that we need leaders who will take responsibility for how they conduct themselves in business, providing role models who champion showing respect and consideration at all times.

People, planet, privacy; these three words summarise the three cornerstone values which we aspire to uphold at Ethiot, the tech company I founded in 2019. There are so many ways we can make a difference, and in choosing areas we are passionate about seeing change in, and standing by those values is of as great importance today as it has ever had.

My passion! My education! My career! Growing up with admiration for products such as the Sony Walkman, before the experimental years with Minidisks, and finally realising my true desire to work in engineering and technology around the time of the original iPhone’s release, life has been punctuated with moments defined by the technology of the day.

The biggest thing I’ve learnt over the past 5 years is the importance of being myself. Not just with friends and family, which comes easily, but also in my work. I seek to live a life whereby the way I interact with others online matches the way I am offline and where I don’t feel the need to put up a front in any situations, because being authentic is not only important, but healthy.

A side interest and appreciation which has became a core part of my work, my passion for art and design influences how I see the world.

The further I explore user-led design, the more fascinated I am by the deep connection we have with the world around us. Great design is evident everywhere, and comes in many forms; informing and engaging us implicitly and explicitly on a daily basis.